About
Highly accomplished Product Strategy & User Research Consultant with over 10 years of experience across startups, SMEs, and Blue Chip organizations. Proven leader in driving AI-powered insight platforms and global CRM rollouts, consistently delivering user-centric solutions that enhance business value. Expertise spans product-market fit optimization, UX/onboarding improvements, and data-driven strategy, with a strong commitment to human-centered design and cross-functional collaboration.
Work
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Summary
Currently leading user research and feedback loops to optimize product-market fit, refine positioning, and guide UX/onboarding improvements for MindArk.ai.
Highlights
Directed comprehensive user research and feedback initiatives, significantly optimizing product-market fit and refining strategic positioning.
Translated complex user insights into actionable recommendations, directly shaping product strategy, go-to-market priorities, and core use case development.
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Summary
Undertook a purposeful sabbatical across Latin America, focusing on personal growth and cultural immersion after a decade in high-pace product roles.
Highlights
Cultivated cross-cultural communication skills and deepened empathy through extensive travel across 7 Latin American countries, enhancing perspective for human-centered product development.
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Summary
Managed the successful integration of the newly acquired Mindpool product into Wazoku's enterprise platform, ensuring seamless migration and high user retention.
Highlights
Successfully integrated newly acquired Mindpool product into Wazoku's enterprise platform, achieving 0% downtime and 100% user retention by aligning roadmap goals and preserving UX consistency.
Accelerated time-to-release by 50% compared to peer squads by streamlining cross-functional collaboration, ensuring on-time delivery of high-impact features post-merger.
Boosted user engagement by 175% through redesigning key UX flows, leveraging heatmaps, feedback loops, and behavioral analytics from enterprise clients.
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Summary
Led the development and adoption of the Mindpool Insights product, enabling organizations to visualize employee input and drive data-driven decision-making.
Highlights
Developed the Mindpool Insights product (Google Looker Studio), achieving 100% adoption by pilot customers within three months by enabling employee input visualization.
Accelerated time-to-insight by 70% for B2B clients by leveraging customer feedback, user interviews, and Hotjar data to prioritize high-impact dashboard features and streamline onboarding.
Scaled the product team from 4 to 15 across Denmark and Brazil, and supported raising $2.5M in seed funding by aligning product strategy with investor goals.
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Summary
Progressed from Business Analyst to Senior Consultant, delivering large-scale CRM and Robotic Process Automation (RPA) solutions for diverse clients across global markets.
Highlights
Delivered a unified Salesforce CRM across 7 global markets for a top 50 medtech company, achieving 100% on-time adoption by consolidating 3 legacy systems and establishing a global CRM blueprint.
Executed 7+ UiPath automation projects for Danish government institutions, reducing manual case handling time by 85% (from 45 to under 5 minutes) and freeing thousands of worker hours annually.
Reduced annual consultant costs by DKK 1.88M by optimizing RPA adoption, enabling internal teams to independently build and maintain automations through training and documentation.
Languages
English
Danish
Portuguese
Spanish
Skills
Product & Tools
Jira, Figma, Looker Studio, Notion, Heap, Hotjar, Salesforce, UiPath, Microsoft Office, Apple macOS, Microsoft Windows.
Methodologies & Frameworks
Agile, Scrum, Product Discovery, UX Research, Data-Driven Decision Making, Product Management, Product Strategy, Roadmap Planning, Remote Team Leadership, Data Analytics, Idea Management.
Technical Understanding
B2B SaaS, CRM, Robotics Process Automation (RPA), SQL, GDPR, Data Privacy, API Integrations, LLM Prompt Engineering.